Question: Question 2 6 ( 3 points ) Saved Starbucks acquired competitor Seattle's Best Coffee - which had a presence in Subway restaurants - in order

Question 26(3 points)
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Starbucks acquired competitor Seattle's Best Coffee - which had a presence in Subway restaurants - in order to target a more working-class audience without diluting the Starbucks brand. What is this an example of?
Vertical integration
Horizontal integration
Forward integration
Backward integration
Page 26 of 42
Lateral acquisition
Question 26(3 points) Saved Starbucks acquired competitor Seattle's Best Coffee -

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