Question: Question 2 6 ( CO 4 ) The advertising function of the marketing mix refers to any paid form of nonpersonal promotion of products, goods,

Question

26

(

4)

The advertising function of the marketing mix

refers to any paid form of nonpersonal promotion of products, goods, or services by an identifiable sponsor, typically through the mass media.

consists of the oral presentation of information through a conversation with one or more prospective purchasers for the purpose of generating sales.

is a form of communication management that uses publicity and other forms of promotion to influence consumers' feelings, opinions, or beliefs about an organization and its offerings.

refers to any activity or material that acts as a direct inducement by offering added value or incentive to the product or service.

Question 26 (CO 4) The advertising function of the marketing mix

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