QUESTION $26$

Most public relations professionals adopt an integrated communications approach, which means:

public relations, advertising and marketing are combined to sell products or services and ensure consistent messaging among external communication channels.

creating narratives about an organization and related topics that express the essence of its brand and strike an emotional chord with consumers.

there is a focus on layering computer$-$generated information over live or captured images and video of the real world, often using smartphone cameras and apps.

$$ relying on communication channels owned by an organization, who can therefore control a message and how it is presented.