Question: Question 2 7 2 pts A barrier to entry for a new entrant into the carbonated soft drink market would include all of the following
Question
pts
A barrier to entry for a new entrant into the carbonated soft drink market would include all of the following
EXCEPT?
Economies of scale in bottling operations and cumulative spending on advertising over many years
Brand equity of Coke and Pepsi
Exclusive arrangements between bottlers and concentrate producers
Limited shelf space in grocery stores and vending machines
The cost to become a concentrate producer is prohibitive
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