Question: Question 2 7 2 pts When Fix - It - Fast, a Montana - based discount hardware chain, sent snow shovels to its Augusta, Georgia,

Question 27
2 pts
When Fix-It-Fast, a Montana-based discount hardware chain, sent snow shovels to its Augusta, Georgia, store in April, it was engaged in
concentrated segmentation.
geodemographic segmentation.
benefit segmentation.
psychographic segmentation.
misguided geographic segmentation.
2 pts
Question 27 2 pts When Fix-It-Fast, a Montana-based discount hardware chain,

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