Question $28$

$3$ pts

During our class discussion about Customer Satisfaction and Loyalty, Professor A introduced in his lecture slides a model depicting four Customer Relationship Groups with suggested strategies and level of resource commitment for each group. The four Customer Relationship Groups were labeled with the following names:

$$ Potentials, Segments, Targets and Influencers

Strangers, Butterflies, Barnacles and True Friends

Pushers, Pullers, Intermediaries and Gatekeepers

Elephants, Giraffes, Donkeys and Gorillas