Question: Question 2 8 4 pts As a marketer, you are looking at , among other things, what the firm needs to make its products and
Question
pts
As a marketer, you are looking at among other things, what the firm needs to make its products and bring it to market and those who will buy the product. Which element of the microenvironment is considered most important as the exchange partner with different wants and needs?
Competitors
Intermediaries
Customers
Suppliers
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