Question: Question 2 9 ( 3 points ) What is the significance of Top of Mind Awareness ( TOMA ) for brands? It indicates the final

Question 29(3 points)
What is the significance of Top of Mind Awareness (TOMA) for brands?
It indicates the final stage of the buying process.
It measures the consumer's post-purchase satisfaction.
11,12
It signifies the brand's presence in the consumer's consideration set.
It shows the brand that consumers recall first in a product category.
Question 29(3 points) What is the significance of Top of Mind

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