Question: QUESTION 2 9 What are two basic considerations for digital marketers regarding new technology adoption? Is it cutting edge, and will it impress consumers? Is
QUESTION
What are two basic considerations for digital marketers regarding new technology adoption?
Is it cutting edge, and will it impress consumers?
Is it relevant to their goals, and within their capabilities?
Has it worked for others, and will it work for them?
Are they first to market, or the first to adopt?
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