Question: What are two basic considerations for marketers regarding new technology adoption? Multiple Choice Is it relevant to their goals, and within their capabilities? Has it

What are two basic considerations for marketers regarding new technology adoption?
Multiple Choice
Is it relevant to their goals, and within their capabilities?
Has it worked for others, and will it work for them?
Is it cutting edge, and will it impress consumers?
Are they first to market, or the first to adopt?

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