QUESTION 2 A. Business analytics involves turning data into useful business insights, something that can help us grow and improve our business. In today's digital world, companies embrace big data business analytics to improve decision-making, increase accountability, raise productivity, make better predictions, monitor performance, and gain a competitive advantage. However, many organizations have problems using business intelligence analytics on a strategic level. According to Gartner, 87% of companies have low business intelligence and analytics maturity, lacking data guidance and support. The problems with business data analysis are not only related to analytics by itself but can also be caused by deep system or infrastructure problems. Required: a. Discuss three (3) challenges encountered by companies that embrace big data analytics. (9 marks)