Question: Question 2: a. Explain the difference between the two concepts of brand recognition and brand recall. (5 marks) b. Suppose a home furniture store wants

Question 2: a. Explain the difference between the two concepts of brand recognition and brand recall. (5 marks) b. Suppose a home furniture store wants to increase its brand recognition. Explain the process and media that should be used. (5 marks) c. Instead of brand recognition, suppose the furniture store wanted to increase brand recall. How would the media and message be different? Be specific. (5 marks) d. Provide 5 suggestions for developing successful email campaigns. (5 marks)

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