Question: QUESTION 2 a. Explain the relationship between strategic management and competitive advantage. How can a firm achieve and sustain competitive advantage? (15 marks) b. Explain

QUESTION 2

a. Explain the relationship between strategic management and competitive advantage. How

can a firm achieve and sustain competitive advantage? (15 marks)

b. Explain two (2) fundamental differences between strategy formulation and strategy

implementation. (10 marks)

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