CASE 1 KRISPY KREME DOUGHNUTS, INC 2015 KKD ( Source David, F R and David, F R (2017) Strategic Management A Competitive Advantage Approach, Concepts and Cases (16 th Edition Global Edition ) Pearson ) QUESTION 5 Construct a Competitive Profile Matrix (CPM) in a table as suggested in your textbook State six (6) critical success factors and explain why they are significant in this industry (6 2 marks) Explain two (2) important points in your findings (4 marks)

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Question: CASE 1: KRISPY KREME DOUGHNUTS, INC. 2015 [KKD] ( Source: David, F. R. and David, F. R. (2017). Strategic Management: A Competitive Advantage Approach, Concepts

CASE 1: KRISPY KREME DOUGHNUTS, INC. 2015 [KKD]

(Source: David, F. R. and David, F. R. (2017). Strategic Management: A Competitive Advantage Approach, Concepts and Cases (16^th Edition / Global Edition.). Pearson.)

QUESTION 5

Construct a Competitive Profile Matrix (CPM) in a table as suggested in your textbook. State six (6) critical success factors and explain why they are significant in this industry.

(6 + 2 marks)

Explain two (2) important points in your findings. (4 marks)

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