Question: Question 2 a) Outline and explain FIVE (5) differences between conventional marketing and entrepreneurial marketing? (10 marks) b) Explain the concept of Guerrilla Marketing and

Question 2 a) Outline and explain FIVE (5) differences between conventional marketing and entrepreneurial marketing? (10 marks) b) Explain the concept of Guerrilla Marketing and its potential advantages and disadvantages for an entrepreneurial venture. (10 marks)

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