Question: Question 2. a) Please consider the technology company Apple and explain how such a company was able to leverage its brand name over the years.

Question 2. a) Please consider the technology company Apple and explain how such a company was able to leverage its brand name over the years. Also please analyse what key characteristics Apple's brand architecture typically follows (5 marks). b) Pick your favourite clothing brand. What brand extension opportunities can you identify for it? Please identity a few (two or three), and which brand extension, according to you, would most likely fail and why

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