Please consider the technology company Apple and explain how such a company was able to leverage its brand name over the years. Also please analyse what key characteristics Apples brand architecture typically follows (5 marks).

In the answer please define and explain in brief the concept(s) using brand management and marketing management theories and apply in detail the concept/s using specific example(s).

Please provide the answer in own words, DO NOT COPY AND PASTE from other sources, about 200 words are sufficient. Any copy and paste will receive a downvote. Thank you very much.