Question $2$

A website that sells high$-$end purses noticed its ads have been showing up for searches that include "dupe". Because these bags are expensive and real, they don't want their ads showing up for searches using the word "dupe". What would you advise this advertiser to do$?$

Add the word "dupe" to it's negative keyword list

Change any phrase match keywords to broad match keywords

Use only exact match in its keyword list

change exact match keyword to phrase match keywords