QUESTION $2$

$($a$)$ When an individual has a need for a product, various factors affect his or

her needs and wants and how he or she feels about various products.

List these factors.

$($b$)$ Explain product positioning.

$($c$)$ Outline the four ways in which a business can differentiate its products

from its competitors' products.

QUESTION $3$

$($a$)$ Explain why it is important for any organisation to introduce new

products.

$($b$)$ List the stages in the new product development process.