Question: Question 2 : Analyzing Market Response to Innovation Learning Objective: 6 . 2 - Construct a competitor response profile for existing phone case manufacturers to

Question

2

: Analyzing Market Response to Innovation

Learning Objective:

6.2 -

Construct a competitor response profile for existing phone case manufacturers to the entry of Cannondale and OtterBox's carbon fiber phone cases. How might competitors react to this innovation, and how can the partnership strategically position itself to mitigate negative impacts and leverage positive market dynamics?

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