Question 2: Answer the questions given below (2 X 5=10 Marks) 1. You are working as a Data Scientist in a prestigious company such as STC and realise that the data quality is is very important for a successful master data optimization. List and explain atleast five data dimmensions you would use to ensure data quality. 2. What are some advatnages and disadvantages of having a customized ERP template for an organization such as Almarai. 3. "In every school there are the cool kids, and then there are the no-so-cool kids. "We go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends.Are we exclusionary? Absolutely." Said Mike Jeffries CEO of Abercrombie and Fitch. With reference to the case highlight the effect it had on their market share and the contribution of Social CRM. 4. Explain the Paradigm Shift and separation of Business Intteligence and Big Data. 5. With reference to the picture given below, highlight the Big Data Revolution and discuss the problem with unstructured data. What Happens in an Internet Minute? 47.000 App down 61,141 20 million $83,000 In sales 3,000 Photo upload 320 New Twitter accounts 100,000 639,800 GB of global IP data transferred amazon PANDORA Linkedin flickr twitter y 1.300 New mobile users facebook Google New Wikipedia 277,000 You Tube 2. million Search queries And Future Growth is Staggering Inga 30 Hours of video uploaded 1.3 million 1 millia Video views intel Today, the number of networked devices By 2015, the number of networked devices In 2015, it would take you 5 years to view all video crossing IP networks each second he global