Question: Question 2 Apply the single exponential smoothing method to calculate the forecast for Week 13, given the following information on actual monthly demand. Assume that

Question 2 Apply the single exponential smoothing

Question 2 Apply the single exponential smoothing

Question 2 Apply the single exponential smoothing method to calculate the forecast for Week 13, given the following information on actual monthly demand. Assume that a = 0.15 and the forecast for Week 1 is 825 units. In addition, use the two-month moving average method to find the forecasts from Weeks 3 to 13. Include the MSE, MAD, and MAPE for both forecasting methods in your calculations Month 1 2 3 4 5 6 7 8 9 10 11 12 Actual Demand 850 820 790 900 930 915 985 890 850 845 1000 960 Which method gives the better forecast? Why do you say so? (25 marks) Use the aggregate planning strategies to determine whether airline companies, such as Singapore Airlines, should adopt a chase strategy for its call centres. [Your write up should not exceed 300 words.] (15 marks)

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