QUESTION 2: Balanced Scorecard + Lean [10 marks]

Consider the following (fictional) balanced scorecard developed for CPA Australia:

Financial	Strategic objective	Measure
To deliver and develop exams relevant for a globally connected world	Number of exams multiplied by net profit of exams per country(lagging)
To facilitate long term growth	ROI (lagging)
To provide members with a value-adding membership for the present and future	Change in profit of member fees and subscriptions(lagging)
Internal	Improve the exam experience of associates	Pass rate of exam per country (leading)
Improve the value proposition of professional development	Member: value for money CPD rating(leading)
Learning	Promote a healthy work life balance for employees	Staff retention(leading)
Provide opportunities for staff development	A trustworthy brand rating (leading)

Required:

1. Outline, to the CEO of CPA Australia, four (4) specific recommendations for improving the balanced scorecard above. [8 marks]

1. List two (2) examples of how lean principles could be applied to CPA Australia to reduce their costs [2 marks]