Question (2): Based on what you have learned about benchmarking, read the following case study and answer the below questions: ( 10 marks)ss

Benchmarking at Motorola

Motorola , one of the original Malcom Baldridge Award winners, has found that even after achieving best- in- class, there is much to be gained through continued benchmarking.Every new program, every new product , and every new improvement effort at Motorola is preceded by a search for the best in class. In this way , Motorola ensures that every new process introduced will be world class.

Questions:

1. Why do you think motivates Motorola to invest in benchmarking?(support your answer by the definition of benchmarking) (5 marks)
2. Briefly show what would be Motorolas benchmarking methodology. (5 marks)