Question: QUESTION 2 By using the Clover Danao case study, from Business Cases: From SA Companies (Niewenhuizen, 2020:39-44), analyse Clover Danao's market; compile a strategic

QUESTION 2 By using the Clover Danao case study, from Business Cases:

QUESTION 2 By using the Clover Danao case study, from Business Cases: From SA Companies (Niewenhuizen, 2020:39-44), analyse Clover Danao's market; compile a strategic report where you advise them on how the five bases of consumer segmentation can be used to segment their market. Duplicate the table below and provide practical application, based on the case study. Two marks will be allocated for each valid point and discussion. Always use the mark allocation as a guideline to determine how much information is needed. PLEASE NOTE, NO MARKS WILL BE ALLOCATED FOR THEORY. BASES OF CONSUMER SEGMENTATION Practical application: 1. (2) Practical application: 2. (2) Practical application: 3. (2) Practical application: 4. (2) Practical application: 5. (2) SUB-TOTAL 10

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