Question: question 2 c) Give a systematic overview (e.g. using a table) where services are relevant during the customer decision process by indicating what type of

question 2

c) Give a systematic overview (e.g. using a table) where services are relevant during the customer decision process by indicating what type of gaps may incur in each step of the decision process. What actions need to be taken to close the gaps? Explain and/or give examples. (20 points)

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