Question $2$

China's e$-$commerce market, the largest globally, has transformed consumer behaviour through technological innovation and internet penetration. For new entrants to the Chinese market, leveraging on e$-$commerce is of utmost importance in order to be successful. Examine the e$-$commerce landscape in China and the challenges foreign companies faced in entering the Chinese e$-$commerce ecosystem. In your answer, address the following points:

$$ Overview of the e$-$commerce landscape;

$$ Marketing strategies used by foreign companies and brands to leverage on e$-$commerce for marketing and sales;

$$ Challenges faced by these foreign companies;

$$ Recommendations on what foreign companies can do in order to be successful.

Provide specific examples and data to support your analysis.

$(30$ marks$)$