Question $2.$ Consider the businesses: E$-$retail store $($like Aliexpress$)$ and Apple store at the

city center $($owned by Apple, like Apple store at Akasya or Apple store at $5$ th Ave. NYC$).$

$(10$ points$)$ a$.$ Place them in the goods $-$ services scale, e$.$g$.,$ a product company of $80\%$

Goods and $20\%$ services is marked as $x$ on the scale below. Give reasons to support your

placement.

$(5$ points$)$ b$.$ What are the possible corporate strategies you would suggest to each business in order to

be competitive in their respective markets'. Of course give reasons.