Question $1.$ Consider the businesses: E$-$retail store $($like Aliexpress$)$ and Apple store at the city center $($owned by Apple, like Apple store at Akasya or Apple store at Sth Ave. NYC$).$

a$.$ Place them in the goods $-$ services scale; note that both stores are in service industry, but regarding their processes one should show less service properties than the other, and use it to answer this question.

b$.$ What are the possible corporate strategies you would suggest to each business in order to be competitive in their respective markets'. Of course give reasons in accordance to your answer in part $($a$).$