Question: QUESTION 2: Conversion Funnel (1-2 pages, max 600-700 words 2A) Create a model for your clients digital marketing conversion funnel with at least 6 steps.

QUESTION 2: Conversion Funnel (1-2 pages, max 600-700 words

2A) Create a model for your clients digital marketing conversion funnel with at least 6 steps. Explain why you chose these six steps. Make some numeric targets (examples) for each step in your conversion funnel. Max 400 words

2B) Assume that the first step in the conversion funnel is Number of Ad Impressions. What could be your 2^nd step in the funnel? How could you improve conversion from your 1^st step to the 2^nd step? Max 200-300 words.

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