A. Conduct keyword research for at least twenty phrases related to the client's business. Based on this research, recommend the three phrases that in your opinion should be used for the client's website SEO. B. Make a suggestion which three (existing or new) pages on the client's website should be optimized for each recommended phrase. Explain why. Note: no need to use SEO Plan template (WORD file) for the purpose of the exam.   

QUESTION 2: PPC

Assume that you will use one of the above phrases identified in answer 1A for the purpose of running a PPC campaign for the client. The goal of the PPC campaign is to SELL client's products or services. A. Which one of your three above-selected phrases (listed in 1A) would work best for the purpose of the PPC campaign? Why? If none of the three phrases work, choose another phrase and explain your rationale. B. Create two Google ads for the above phrase (these ads will be used for ad group 1) C. List at least 6 more phrases that could be used within the same ad group 1

Note #1: assume that you want to maximize CTR with your selected ads and phrases. Note #2: no need to open an actual Google account or use Excel PPC Plan template for the purpose of the exam

QUESTION 3: CONVERSION

A. Create a model for your client's e-commerce conversion funnel with at least 6 steps. Explain why you chose these six steps. Make some numeric targets (examples) for each step in your conversion funnel.

B. Assume that you have created a special landing page for the selected phrase listed in answer 2A. Describe at least five tactics in website layout and content that you will use on the page to improve the macro (sales) conversion

QUESTION 4: SOCIAL MEDIA MARKETING

Assume that your client would like to run a social media campaign with the objectives to build relationships and promoting the sales of their products to current and prospective customers.

A. Describe and explain the key elements of your social media strategic plan

B. Recommend the client's CONTENT marketing strategy.