Question: Question 2 David, without any catering experience, opened The Prince Restaurant in April 2019. He made the sales forecast in April 2019 for the whole

Question 2 David, without any catering
Question 2 David, without any catering experience, opened The Prince Restaurant in April 2019. He made the sales forecast in April 2019 for the whole year of 2019 simply by referring to his rough estimation with no justification In June 2019, there were a slight decrease in the sales of two dishes, "Waldorf Salad" and "Veal Curry with Rice". David offered a special discount on these two items in July 2019 to boost up the sales. In July 2019, food production was in trouble due to several cases of breakdown of second-hand refrigerators. In July 2019, a new restaurant famous for pasta dishes, including Spaghetti Bolognaise HOC4109 Individual Assignment and Spicy Spaghetti with Anchovies, was opened in the same area. During the summer season, the weather was very unstable which caused unsatisfactory sales results. This was not expected by David. The following shows the record of the sales forecast and the actual sales of The Prince Restaurant for the month of July 2019. The Prince Restaurant Sales Forecast and Actual Sales Record for the Month of Iuly 2019 Sales Forecast Actual Sales Variance (Portions) (Portions) Portions) (56) 640 880 +240 +37.5% + 720 504 -216 -30.09 -320 -66.7% 480 1840 160 1544 -16.15 Appetizers Waldorf Salad Cold Seafood Platter Fresh Oysters Total Main Courses Spaghetti with Cheese Veal Curry with Rice Seafood Spaghetti Total 896 1248 1600 800 400 2800 -704 +448 -256 -512 -44.0% +56.05 -64.09 -18.3% 144 2288 a) Describe the sales result for the month of July 2019. (5 marks) b) Identify the causes of the variances between the sales forecast and the actual sales of the dishes. (10 marks) c) Specify how David can make a better sales forecast in the next year. (15 marks)

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