Question $2$

Effective market segmentation is a two$-$step process that starts

with naming broad product$-$markets and then goes on to

segmenting these broad product$-$markets into more

homogeneous submarkets.

A$.$ True

B$.$ False

A credit will increase

but decrease

common stock; prepaid insurance

accounts payable; comrmpn stock

accounts receivable; expenses

accounts receivable; accounts payable