Question 2

E-marketing means using digital technologies such as websites, mobile devices and social networking to help reach your customers, create awareness of your brand and sell your goods or services. The basics of marketing remain the same - creating a strategy to deliver the right messages to the right people. Please read all the question and then answer the following question.

a. Identify and explain the EIGHT (8) ways to measure or evaluate Marketing performance. (Give a proper example to support your answers) b. Why technological innovation is importance toward the development of an E-Marketing today? (Give your reasons and examples with it to support your answer)