Question $2$

Explain the concepts of front$-$end $(2$ marks$)$ and back$-$end in website development $(1$ mark$).$

$(3$ Marks$)$

Question $3$

How can a company effectively use paid media channels like Google Ads and social media advertising to enhance brand visibility and reach specific target audiences? In your discussion, include one advantage of paid media channels.

$(3$ Marks$)$

Question $4$

Differentiate between Search Engine Marketing and Affiliate marketing.