Question 2)

From your memory, list out five brands for each of the following types of products available in supermarkets.

a)Chocolate

b)Ice Cream

c)Bottled water

d)Biscuits

Washing liquid

Question 3)

Why would a manufacturer be willing to product house brands for a supermarket if it already is producing and advertising a similar product with its own brand name?

Question 4)

What benefits are consumer really getting from buying a mobile phone?

Question 5)

How could LV leather bag core products be translated into actual and augmented products?

Question 6)

Explain how a family brand differs from an individual brand. Provide examples of existing brands.