Question $2$: Given what you know about Chicago Comedy Tour Lines, which goal best aligns with the company's business objectives? Explain your choice.

CCTL$\text{'}$s goal should be to increase sales by $50\%$ by the end of four months. With this goal, they can focus on increasing sales for local restaurants in Chicago to help the surrounding community.

CCTL$\text{'}$s goal should be to increase revenue through three social media platforms at some future point. With this goal, they can increase the number of likes, comments, and shares on their social media platforms.

CCTL$\text{'}$s goal should be to generate $100$ new leads, with $40$ new tours booked from social media marketing within two months. With this goal, they can gather email addresses and anticipated travel details of participants.

CCTL$\text{'}$s goal should be to increase brand awareness by $15\%$ within two months. With this goal, they can generate awareness for the company and for the tourism industry as a whole.