QUESTION 2 Jan's Subs maintains a frequent buyer program that allows members to accumulate points and then redeem those points for a free sandwich. This is a(n): O Introductory price deal O F.O.B. discount o Cash discount O Cumulative quantity discount O Bundle price discount QUESTION 3 A luxury car maker decides to not mentiory price in its advertising, and focuses on the quality and performance of their product line. What pricing objective is the car maker pursuing? Status quo O Price flexibility Nonprice competition Introductory price deal Bundling QUESTION 4 "Noise" is best illustrated by which of the following? O Magazine sales reps telephone consumers to offer low-price subscriptions. O A TV ad is recorded at a higher volume than is used for most TV shows. O A political candidate rides through town in a car with a loud speaker-asking pedestrians to vote for her. O All of the above illustrate "noise." O None of the above clearly illustrates "noise." QUESTION 5 Relative to other promotional methods, publicity: O is generally less credible than advertising for promoting a really new product. O is mass selling that avoids paying media costs. O is any paid form of nonpersonal presentation of Ideas, goods, or services by an identified sponsor. is more expensive than all other promotion methods. Both A and B are true. QUESTION 6 If a marketer doesn't know the shape of the demand curve for a new product, the initial price level policy should probably be O flexible-pricing target-return pricing O introductory pricing penetration price skimming price QUESTION 7 Big Boy Chairs uses dealer incentives, discounts, and sales contests in order to encourage retailers to give special attention to selling its products. Big Boy Chairs is using o exclusive distribution O a corporate channel system, dual distribution an administered channel system. O pushing QUESTIONS The adoption curve concept implies that the firm's promotion target should be the innovators. O that the laggards are cautious, but that they are willing to adopt a new product quickly if advertising gets their attention O using different promotional mixes for different adopter groups. o All of the above are true. None of the above is true. QUESTION 9 Sales promotion includes all of the following, EXCEPT: O A 1o cents off coupon promotion. point-of-purchase displays. Trade show exhibits. Free samples. A wholly new kind of ad