QUESTION 2 Jan's Subs maintains a frequent buyer program that allows members to accumulate points and then redeem those points for a free sandwich. This is an): Introductory price deal O F.O.B. discount O Cash discount Cumulative quantity discount Bundle price discount QUESTION 3 A luxury, car maker decides to not mention price in its advertising, and focuses on the quality and performance of their product line. What pricing objective is the car maker pursuing? Status quo Price flexibility Nonprice competition Introductory price deal Bundling QUESTION 4 "Noise" is best illustrated by which of the following? o Magazine sales reps telephone consumers to offer low-price subscriptions. O A TV ad is recorded at a higher volume than is used for most TV shows. O A political candidate rides through town in a car with a loud speaker-asking pedestrians to vote for her. O All of the above illustrate "noise." None of the above clearly illustrates "noise." QUESTION 5 Relative to other promotional methods, publicity: is generally less credible than advertising for promoting a really new product. is mass selling that avoids paying media costs. O is any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor. O is more expensive than all other promotion methods. Both A and B are true