Question 2 - Mandatory (5 Marks) Question 6 - Mandatory (4 Marks) a. For each topic in the list below, create an exam quality multiple-choice question, with 3 answers (a, b and c), with two false answers and one correct answer. Specify which answer (a, b or c) is correct. b. You are a business owner, and you use Undifferentiated marketing. What is your business? How do you implement Undifferentiated marketing? (I need practical example; not theoretical definitions) (1 Marks) You are a business owner, and you use Differentiated marketing. What is your business? How do you implement Differentiated marketing? (I need practical example; not theoretical definitions) (1 Marks) You are a business owner, and you use Niche marketing. What is your business? How do you implement Niche marketing? (I need practical example; not theoretical definitions) (1 Marks) You are a business owner, and you use Local marketing. What is your business? How do you implement Local marketing? (I need practical example; not theoretical definitions) (1 Marks) You are a business owner, and you use Individual marketing. What is your business? How do you implement Individual marketing? (I need practical example; not theoretical definitions) (1 Marks) 1. Consumer Products 2 Convenience Products. 3. Shopping Products. 4 Specialty Products Question 7-Mandatory (4 Marks) e. Refer to Brand Development Strategies (Figure 8.6) to answer the following questions: a. You are a business owner. What is your product? You decide to use Line Extension. Explain how you do that I need practical explanation; not theoretical definitions) b. You are a business owner. What is your product? You decide to use Brand Extension. Explain how you do that I need practical explanation: not theoretical definitions) C. You are a business owner. What is your product? You decide to use Multibrands. Explain how you do that I need practical explanation, not theoretical definitions) d. You are a business owner. What is your product? You decide to use New Brand. Explain how you do that I need practical explanation, not theoretical definitions) Question 3 - Mandatory (5 Marks) You are a car manufacturer owner. Give your car a special brand name. Plot a Positioning Map to show the position of your car, relative to Volvo, Mercedes, BMW, Toyota, Nissan, and Hyundai, on two dimensions: the vertical dimension is for price and the horizontal dimension is for safety. Don't forget to depict the market share size of your brand and the other brands on the map. (5 Marks) Bonus Questions - Optional (8 Marks) a Question 4 - Mandatory 3 Marks) You are a business owner, and you use Intermarket segmentation. What is your business? How do you implement Intermarket segmentation? Why do you think Intermarket segmentation is good for your business? (2 Marks) You are producer. Write a Positioning Statement for your brand. (1 Marks) You are business owner. Your business was established in 1950. You modified your Logo over the years. Show how you have modified your Logo over the years. (5 Marks) b You are a business owner, and you use More-for-More positioning. What is your business? How do you implement More-for-More positioning? (I need practical example; not theoretical definitions) (1 Marks) b. You are a business owner, and you use More-for-Less positioning. What is your business? How do you implement More-for-Less positioning? Is it sustainable in the long run? Why or why not? (2 Marks) Question 5 - Mandatory (6 Marks) You are a business owner. What is your product? Explain the Three Levels of Product for your product (do NOT copy-paste from the book)