Question 2 - Market Dominance (1% of your final grade) Your firm has conducted some market...
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Question 2 - Market Dominance (1% of your final grade) Your firm has conducted some market research on the major soda manufacturers in the market: Coke, Pepsi, and Sprite. Based upon this market research, conducted via three independent pricing studies, you obtain the following information: Coke Pepsi Sprite Pricing Study - Coke Price 2 1.25 2.5 2.5 2 2 Before After Before After Before After Quantity 100 Coke Pepsi Sprite 225 200 125 150 100 Coke Before After Before After Before After Pepsi Sprite Pricing Study - Sprite Price 2 2 2.25 2.25 1 1.5 Pricing Study - Pepsi Price 2 Before After Before After Before After Quantity 125 200 175 225 225 100 1) Who is the market leader? - Sprite is the current market leader 2) What is the clout and vulnerability measures of the market leader? 2 2.5 2.75 2 2 Quantity 150 175 200 125 150 175 Question 2 - Market Dominance (1% of your final grade) Your firm has conducted some market research on the major soda manufacturers in the market: Coke, Pepsi, and Sprite. Based upon this market research, conducted via three independent pricing studies, you obtain the following information: Coke Pepsi Sprite Pricing Study - Coke Price 2 1.25 2.5 2.5 2 2 Before After Before After Before After Quantity 100 Coke Pepsi Sprite 225 200 125 150 100 Coke Before After Before After Before After Pepsi Sprite Pricing Study - Sprite Price 2 2 2.25 2.25 1 1.5 Pricing Study - Pepsi Price 2 Before After Before After Before After Quantity 125 200 175 225 225 100 1) Who is the market leader? - Sprite is the current market leader 2) What is the clout and vulnerability measures of the market leader? 2 2.5 2.75 2 2 Quantity 150 175 200 125 150 175
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