Question: Question 2 (Marks: 30) It is important to understand the types of shoppers that Decadent Desserts can expect as part of their customer base. You

Question 2 (Marks: 30) It is important to understand the types of shoppers that Decadent Desserts can expect as part of their customer base. You need to build a comprehensive shopper profile and segments based on Decadent Desserts environment. (Additional research on this industry and environment is required) The shopper profiles must cover the following sections: Q.2.1 The type of shopper (5) Q.2.2 Triggers and barriers to purchase (5) Q.2.3 The type of shop and shopper movement (5) Q.2.4 Offerings for shoppers (5) Q.2.5 Packaging and communication (5) Q.2.6 Touchpoints (5)

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