Question 2 (Marks: 30) Read the Case Study: The Woolworths strategy in implementing the marketing concept on pages 443 444 in the prescribed textbook and then answer the following questions. Note: You will need to conduct research beyond the textbook. Q.2.1 The evolution in marketing thought led to the development of the marketing concept employed by Woolworths. Explain the stage in the evolution that Woolworths is in now. (3) Q.2.2 Explain the four principles of the marketing concept. Use quotes from the case study to show the strategies that Woolworths employed when implementing the marketing concept. (8) Q.2.3 Explain the importance of packaging and identify type of packaging that Woolworths will focus on according to their strategy. (4) Q.2.4 Explain the concept of brand loyalty and Woolworths approach to increasing brand loyalty. (5) Q.2.5 Explain Woolworths leadership role in the distribution channel. (4) Q.2.6 Identify three criteria Woolworths could use for market segmentation. Justify your choices. (6