Question: Question 2 Needs Grading An internet company wants to launch a specialty sports channel in 2020. The company conducted research that indicates they can achieve

Question 2 Needs Grading An internet company wants to launch a specialty sports channel in 2020. The company conducted research that indicates they can achieve a trail rate of 10% The company believes they can obtain an ACV of 70% and generate an awareness of 50% The target population is 1.200.000 million people, a What is the sports channel adjusted trial rate? (2 marks) b What is the sports channel trial population? (2 marks) c The company now expects there will be a repeat rate of 15% in the first year. How many repeat consumers will there be? (2 marks)

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