QUESTION 2

Read the case study below and answer the following questions.

Proton Holdings Bhd. (Proton) recently launched the first premium SUV by a Malaysian automotive brand called Proton X70. The Proton X70 is the first vehicle to be jointly developed by PROTON and its partner Geely. The SUV was targeted to a new market segment and is the key catalyst for the total rejuvenation of the brand.

Smartfeeder

People lead busy lives, often taking time away from their pets. So Petnet has developed the Smartfeeder, allowing pet owners to schedule feeding times, monitor food intake, and personalize pet nutrition information. The Smartfeeder measures out the appropriate amount of food for a pet based on age, activity, and weight. Additional features include the ability to conveniently store five to seven pounds of pet food in an attached hopper. Petnet has also seamlessly integrated its products with a smartphone app, available with iOS (Apple) products. Pet owners can now control feeding times, portion sizes, and food supply and even order pet food to be delivered directly to their homes, all from a mobile device.

1. With an example, Briefly explains how management can develop growth strategies for their new products?

(12 marks)

QUESTION 2

Read the case study below and answer the following questions.

Proton Holdings Bhd. (Proton) recently launched the first premium SUV by a Malaysian automotive brand called Proton X70. The Proton X70 is the first vehicle to be jointly developed by PROTON and its partner Geely. The SUV was targeted to a new market segment and is the key catalyst for the total rejuvenation of the brand.

Smartfeeder

People lead busy lives, often taking time away from their pets. So Petnet has developed the Smartfeeder, allowing pet owners to schedule feeding times, monitor food intake, and personalize pet nutrition information. The Smartfeeder measures out the appropriate amount of food for a pet based on age, activity, and weight. Additional features include the ability to conveniently store five to seven pounds of pet food in an attached hopper. Petnet has also seamlessly integrated its products with a smartphone app, available with iOS (Apple) products. Pet owners can now control feeding times, portion sizes, and food supply and even order pet food to be delivered directly to their homes, all from a mobile device.

1. With an example, Briefly explains how management can develop growth strategies for their new products?

(12 marks)