Question $2$

Segmentation, targeting, and positioning is an audience$-$focused rather than product$-$ focused approach to marketing communications, which helps deliver more relevant messages to commercially appealing audiences.

$($a$)$ Examine the roles of the last TWO $(2)$steps in Segmentation, Targeting, and Positioning $($STP$)$ for sustainable marketing planning. Provide two suitable examples.

$($b$)$ Evaluate how THREE$(3)$ social institutions'cultural interpretations can influence people's sustainable behaviours.Provide three suitable examples.