Question $2$

Segmentation, targeting, and positioning is an audience$-$focused rather than product$-$

focused approach to marketing communications, which helps deliver more relevant

messages to commercially appealing audiences. $[$According to Annmarie Hanlon $(2024),$ Smart

Insight. For academic purpose only$]$

$($a$)$ Examine the roles of the last TWO $(2)$ steps in Segmentation, Targeting, and

Positioning $($STP$)$ for sustainable marketing planning. Provide two suitable

examples.

$(10$ marks$)$