Question: Question 2 Source: Checkers has aggressive goals for improving the sustainability of its supply chain. Checkers management has asked you to propose a solution to

 Question 2 Source: Checkers has aggressive goals for improving the sustainability

Question 2 Source: Checkers has aggressive goals for improving the sustainability of its supply chain. Checkers management has asked you to propose a solution to the problem of transport intensity and the associated environmental implications. Conduct research to determine how global leaders such as Walmart and Amazon have addressed this aspect of the 'last mile' problem. (5) 1 mark for each correct fact based on research findings Question 3 Using your research and information from Assignment 1 and Checkers' website, motivate why Checkers' distribution channel for its traditional consumer segment uses a product 'push' technique ( 10 marks) but the 60 Sixty brand used a 'demand pull' technique (10 marks). In your answer, briefly outline each technique and the associated risks. (20) 10 marks for discussion on 'push' technique 10 marks for discussion on 'demand pull' technique

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