Question 2 - SWOT ANALYSIS REPORT (1000 WORDS) The level of this assignment under bloom taxonomy 5 where students are required to synthesize information (summarize; construct; argue; create; relate; design; formulate) A marketing plan is a report that outlines your marketing strategy for the coming year, quarter, or month. Typically a marketing plan includes overview of the business current marketing position, business target market and specific needs, strategy formulation and implementation with specific timeline, as well as key performance indicators (KPIs) to achieved from the strategy implemented. Different year brought different challenges: Covid-19 pandemic; causing steep decline of the stock market; affected many household savings, investment, rising of unemployment rate; corporate scandals backlash; stronger emphasize of environmental issues such as plastic usage, carbon dioxide emission, and other signs of deterioration in the environment to promote sustainable marketing. Prior to strategy formulation and implementation, a good marketer must be able to provide a situation analysis of the macro environment. These macro environment consist of six major forces - political, economic, social- cultural, technological, environment, and legal. The situation analysis is also known as PESTEL analysis which usually will lead to new opportunities and threats for a business through a SWOT analysis. In other word, PESTEL analysis considers the broad environment context that affects the business and the changes that occur in this context. Meanwhile, SWOT analysis then interprets these findings for the business to determine the strengths and weaknesses, and opportunities and threats." Based on the evaluation of the environment done using the PESTEL framework in Part 1, critically evaluate the opportunities and threats facing IKEA Malaysia using the SWOT framework. The detailed and thorough discussion should be aligned in both part 1 and part 2, supported with recent issues, credible source of references, and proposal of evaluated relevant marketing strategy with examples and marketing implications related to customer satisfaction and retention. Guidelines for SWOT Analysis Following is the guideline for each area required to discuss in the report. Apply relevant 5W1H writing strategy - Who, What, Where, When, Why, and How Strengths - Identify the advantages that the business has over competitors. For example, what factors cause you to win business? What is your unique selling proposition? Weaknesses - Identify the disadvantages that the business has over competitors. For example, what factors cause you to lose business? What could you improve? Opportunities - Identify the external trends that the business can take advantage of. For example, what interesting trends can you spot that may be a good opportunities to the business? Why is it a good opportunities? How can the business maximize the opportunities? Threats - Assess the external trends that may be obstacle and have a negative impact on the business. For example, what interesting trends can you spot that may be a threats to the business? Why is it a threat? How can the business minimize the threats