Question: Question 2: TCS is a Pakistani courier and logistic provider. It is the market leader in courier and logistic services. They have lauriched an app

Question 2: TCS is a Pakistani courier and

Question 2: TCS is a Pakistani courier and logistic provider. It is the market leader in courier and logistic services. They have lauriched an app that delivers food throughout the Pakistan (such as FoodPanda). This app allows customers to browse through a variety of restaurants, cuisines, check menus and prices. To order through this app. customer can locate any restaurant in city. The app offers two payment options, e., through card and cash on delivery. As a marketing expert, answer the following questions for TCS. (CLO 1&3) 1. Suggest the name for the app by using your concepts learned in branding. (I Mark-Max 50 words) 2. How the AIDA model will be useful for you to make an advertisement for TCS? (5 Marks- Max 100 words) 3. What kind of advertisement will you prefer for TCS (informative, persuasive, reminder, or comparative) and why? (4 Marks- Vax 250 words)

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